7 Get Customer Feedback
Want to know what your customers are thinking? Ask them. Facebook is a great forum for constructive conversations. Learn what customers want and keep them happy.
8 Answer Questions
People will ask you questions on Facebook. Make sure you answer them promptly. People judge businesses based upon customer service. Ignoring questions tells customers that you don’t care about them.
9 Link to Your Blog or Company Website
Facebook is an easy way to increase traffic to your company’s blog or website. If you’re posting regularly like you should, customers are going to see you on their news feed. Take advantage of that, and link them to your website.
10 Keep It Fun and Engaging
This is social media. Keep the tone casual and fun. People aren’t going to like or share a page they think is boring. If you’re having fun with Facebook, so are your customers.